Engage Your Mbappé Mode

In this campaign, we introduce the world to Lil Mbappé – a mini version of Kylian living on the internet, ready to help everyone who DMs him Engage their Mbappé Mode through crazy fast and fun challenges.

To make sure everyone knew about him, our team designed posters where big and Lil Mbappé appeared together, bringing everyone back to the Instagram DMs so they could join in on the challenges and go fast and have fun.