Sport is Never Done

For Nike Middle East, we created ‘Sport is Never Done’, a campaign challenging parental misconceptions around sports and societal expectations on children, helping families in the Middle East to move more and to move better.

Part of the campaign included images of kids mid activities created as a collage. Together with our design team, we produced specialized animations that were featured in unique locations that include cutouts or large wrapping spaces. The hero placement was in a shopping centre that featured multiple screens across the complex.