Hot Sand

Summertime is synonymous with beach trips, music festivals and carefree fun in the sun with friends. But as the mercury rises, vibes can fade and plans often go awry.  That’s where Sprite comes in. The iconic soft drink’s cut-through, lemon-lime taste is the perfectly refreshing answer to the sweltering heat. This summer, the brand is owning these credentials with the launch of “Turn Up Refreshment,” a global campaign tailored to help thirsty fans fully embrace the summer season.

Together with Coca-Cola, our team created assets to accommodate product adaptation for global markets.